I partnered with the founder of Let Loose from the beginning, helping bring her vision to life and shape the brand as it grew into what it is today. I led the creative direction and design of the brand’s visual identity and product packaging across its entire product line, building a cohesive, recognizable look that reflects its personality and stands out on shelf. From the early stages of defining the brand to expanding its packaging across new products, I helped establish the visual foundation for Let Loose’s growth, evolving the brand alongside the founder every step of the way.