This year’s big game wasn’t just about football. Thanks to Bad Bunny, Puerto Rico took center stage so naturally we had to celebrate. Unlike other brands that spend $$$$ on a well produced commercial played during the game, we designed and produced superbowl-champion-like merch with PUERT RICO as this years champion and BACARDÍ as it’s sponsor. We even watched the game in Puerto Rico to see first hand how the true winners were celebrating.